Hello, I am Will
I spend a lot of time trying to solve problems, which means a lot of time spent trying to understand how things work.
Sometimes that's chemical processes, industrial systems, and engineering projects. Sometimes it means software, finance, business decisions, even geopolitics. More often than not, it means discovering that the original question wasn't quite the right one.
This site is a collection of notes, case studies, lessons learned, and occasional explorations of problems that caught my attention. Some posts are technical. Some are practical. Most sit somewhere between engineering, software, business, systems thinking, and decision-making.
The common thread is an interest in looking beyond the first obvious answer and understanding how systems behave when theory meets reality.
Writing helps organise my thoughts and solify learning. Plus, I like to share, I hope you learn something while you're visiting.
Explaining an idea usually reveals assumptions, gaps in understanding, or connections that weren't obvious at first. Writing forces a level of clarity that is difficult to achieve otherwise.
Rather than keeping those notes private, I publish some of them here. I've had people reach out and help me understand things. If they're useful to someone else, that's a bonus.
Engineering
Process engineering, industrial systems, emissions control, and the practical realities of operating complex infrastructure.
Software & Automation
Building tools, workflows, and lightweight applications that reduce friction and improve decision-making.
Commercial Strategy
Technical sales, proposal development, business cases, and translating engineering realities into commercial decisions.
Analysis & Modelling
Exploring uncertainty through simulation, forecasting, economics, risk analysis, and structured decision frameworks.
To discuss a post, challenge an idea, or continue a conversation, please reach out on LinkedIn .
Case Studies
A selection of technical, operational, strategic, and commercial problem solving and lessons learned in a variety of contexts.
Operational Efficiency for Legal Services
From custom application to spreadsheet-based system: balancing robustness and adoption constraints in financial tracking workflows for a boutique law firm.
View AnalysisImproving lifecycle cost and carbon performance in industrial emissions
Analysed client specifications and reoriented the request toward a context-specific emissions control architecture informed by process conditions.
View AnalysisFrom 14 Days to 3: Architecting a Technical Sales Engine
Led the end-to-end digitalization of the prroposal development workflow post-acquisition, reducing turnaround delays by nearly 80%.
View AnalysisUnderstanding Competitive Positioning Through Technical Benchmarking
Evaluating competing process configurations to understand industry practice, performance trade-offs, and competitive positioning.
View AnalysisPosts, Notes, & Ideas
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The Trade Desk: A learn-by doing investment case study
May 29, 2026 · 6 min readPresenting an Investment Research Report
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Gold
Feb 20, 2026 · 10 min readMetallurgical Processing of Gold
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Presentations
Nov 24, 2025 · 13 min readA few Rules for a Great Pitch and Great Time Pitching
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Protecting your IP
Nov 18, 2025 · 10 min readHow do you safeguard your designs and ideas from copycats
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Launching a New Venture
Nov 17, 2025 · 13 min readExploring the Early Life of Fledgling Company
- Editorial
The Birth of Silicon Valley as a Tech Hub
Nov 12, 2025 · 8 min readThe Short History of Venture Capital.
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Healthcare Gaps
Nov 10, 2025 · 10 min readThe Traditional Anatomy/Patient model is a caucasian male and that's a problem
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More on Software being different
Nov 7, 2025 · 8 min readLet's talk about Antitrust in Tech
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Software is Built Different
Nov 6, 2025 · 6 min readA discussion of Software vs Legal vs Engineering Worlds.
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A First Simple Web App
Nov 3, 2025 · 7 min readI had a fun chat with a bonds trader and ended up making my first Streamlit app
- Engagement
Understanding Competitive Positioning Through Technical Benchmarking
Feb 15, 2025 · 10 min readEvaluating competing process configurations to understand industry practice, performance trade-offs, and competitive positioning.
- Engagement
Redesigning Proposal Operations in a Post-Acquisition Environment
Jan 15, 2024 · 10 min readHow standardization and workflow digitization reduced proposal turnaround time from 14 to 3 days
- Engagement
Reframing an emissions-control project to reduce both operating costs and carbon emissions
Nov 15, 2023 · 11 min readAnalysed client specifications and reoriented the request toward a context-specific emissions control architecture informed by process conditions
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First Post
Aug 19, 2022 · 6 min readAn introduction to the blog and what to expect going forward.
- Engagement
Designing for Adoption, not Capability
Jan 15, 2022 · 22 min readFrom custom application to spreadsheet-based system: balancing robustness and adoption constraints in financial tracking workflows
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